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Tag Archives: Asian Consumers
Rebels with a cause – Teenage years and small towns in emerging markets
With the emergence of small towns as future growth engines in markets like India, there is considerable interest in teenagers from these small towns. Growing up in a vibrant economy, teenagers of middle class families in small towns have largely … Continue reading
The city below: Perceptions and context
Talking to a Vietnamese consumer – Sway – in the course of an Ethnographic project in Central Vietnam, he queried “Do you come from Singapore? My teacher who has visited Singapore tells me that half the city lives underground?” It … Continue reading
Children and their power in family product purchase
From cars to home appliances to food and much more, Asian parents are acquiring products to provide the best to their children. Our ethnographic journey across Asia to understand parenthood showed us how children influence product acquisition, sometime even before … Continue reading
From the streets of small town India
Our trip to the small towns of India brought us many insights. Here are only a couple of stories from among the many that stood out from the streets. They tell about the life of these young people growing up … Continue reading
Posted in Asian Consumers, Ethnography/Immersion
Tagged Asian Consumers, Ethnography, Ethnography in India
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When digital divide unites in Asia
Used to be a time when grandchildren spent summer holidays playing outdoors in the dust closely watched by grandparents, their guardians for summer holidays. Since the emergence of Internet, grandchildren are too busy playing neopets or other games while grandparents … Continue reading
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